On this R-data statistics page, you will find information about the Cracker data set which pertains to Choice of Brand for Crakers . The Cracker data set is found in the Ecdat R package. You can load the Cracker data set in R by issuing the following command at the console data("Cracker"). This will load the data into a variable called Cracker. If R says the Cracker data set is not found, you can try installing the package by issuing this command install.packages("Ecdat") and then attempt to reload the data. If you need to download R, you can go to the R project website. You can download a CSV (comma separated values) version of the Cracker R data set. The size of this file is about 192,757 bytes.
Choice of Brand for Crakers
number of observations : 3292
observation : individuals
country : United States
A dataframe containing :
one of sunshine, kleebler, nabisco, private
is there a display for brand z ?
is there a newspaper feature advertisement for brand z ?
price of brand z
Jain, Dipak C., Naufel J. Vilcassim and Pradeep K. Chintagunta (1994) “A random–coefficients logit brand–choice model applied to panel data”, Journal of Business and Economics Statistics, 12(3), 317.
Paap, R. and Philip Hans Frances (2000) “A dynamic multinomial probit model for brand choices with different short–run effects of marketing mix variables”, Journal of Applied Econometrics, 15(6), 717–744.
Journal of Business Economics and Statistics web site : http://amstat.tandfonline.com/loi/ubes20.
Dataset imported from https://www.r-project.org.